Design Guidelines and Identity Standards

The College logo, as well as certain graphic elements become a visual representation of Ohlone College. This becomes the College “brand.” The College “brand” identifies who we are, what we offer, and defines our mission. A strong brand creates the image in the viewer's mind of what Ohlone College represents. The “Ohlone College brand” is identified by what we stand for and what makes us unique from other institutions.

In order to consistently reinforce the Ohlone brand to a the public, all College publications need to follow style guidelines, so that the Ohlone brand can be clearly and effectively communicated through all designs. By using consistent visual elements, such as logo, type font and color scheme, publications can be designed with their own distinctive look, but also fit cohesively with the College image.

This style guide has been developed for faculty and staff who are interested in designing materials such as brochures, flyers, pamphlets, and other print publications which are intended for distribution to the outside audience. The style guide ensures that the publications are balanced between creativity and consistency.

Download the Ohlone College Style Guide (PDF).

Logo Usage

The official Ohlone College logo needs to be present on all materials that are being distributed outside of the college. Download different versions of the official Ohlone College logo.

Use of Photographs

Ohlone has a large number of photographs available to illustrate flyers and brochures that represent the students and the facilities in our various programs. These photos are located on the Ohlone_1 network server. Please give us advance notice if you need help finding photos. You can also use stock photos (or graphics), using the sites listed on the Images for the Web and Other Uses web page.

Please note these guidelines regarding use of student photos. College Advancement collects a signed photo release, which we keep on file. The College should not use photos for marketing or public display without the consent of the subject in the pictures even for use on campus. Photos from sources other than College Advancement should not be used unless signed photo releases are gathered at the time of the shoot. Any minor children (under the age of 18) must have a signature from the child’s parent/guardian. The Photo Release and Video Release forms are available on the College Advancement website.

Using photos without a signed release form can subject the College to serious liability issues.

Submitting Materials for Review

Before design jobs are completed, they must go through a review process through the Office of College Advancement to ensure:

  • Proper Image Resolution (no blurry or fuzzy images)
  • Proper Logo Usage
  • Grammar & Spelling Accuracy
  • Consistent College Visual Identity

To submit your design for review, please email to collegerelations@ohlone.edu.

Assistance with Designing Materials

The Office of College Advancement provides consultation on design, as well as recommends designers to assist with projects. Based on the project objective, design fees may be partially or fully covered by the Office of College Advancement.

Please make an appointment five (5) weeks in advance of your need depending on the items before your anticipated in-hand date by contacting:

Gosia Asher
Marketing Lead
College Advancement
(510) 659-6206
gasher@ohlone.edu

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