Curriculum Guides 2004-2005
(Fall 2004, Spring 2005, Summer 2005)

These curriculum guides are based on the Ohlone College 2004-2005 degree requirements. Students who will be graduating using a different catalog for their degree requirements should see a counselor and/or refer to the appropriate Ohlone College Catalog (view Ohlone's Catalog Rights Policy). All students are encouraged to meet with a counselor to review degree requirements and/or have questions answered.

Marketing and Distribution
AA Degree
Certificate of Achievement

This curriculum is designed to prepare students for entry-level positions in marketing and distribution and to provide in-service training and development opportunities for persons currently working in the field. Marketing and Distribution includes positions in market research, advertising, public and customer relations, business and industry sales, retailing and merchandising, wholesaling, purchasing, shipping and receiving, and other transportation and physical distribution jobs. Placement depends on job availability; the degree is not designed for transfer.

Requirements for AA Degree:

  1. Complete Major Field and Supporting Courses with a 2.0 grade point average.
  2. Complete Plan A, B, or C General Education requirements. These are specified in the Ohlone College Catalog.
  3. Complete at least 60 degree-applicable units with a 2.0 grade point average.
  4. Complete at least 12 units at Ohlone College.

Requirements for Certificate of Achievement:

  1. Complete Major Field courses as indicated below.
  2. Complete at least six units at Ohlone College.
  3. Maintain a 2.0 grade point average in Major Field courses.

Major Field

Major Field Courses
Number Title Units
BA/SPCH-115 Career Communication 3
BA-125 Introduction to Business 3
BA-126 Introduction to Marketing 3
BA-127 Retailing 3
BA-128 Principles of Selling 3
BA-129 Introduction to Advertising 3

Supporting Courses

Supporting Courses
Number Title Units
BA-102A Principles of Economics-Microeconomics OR 3
BA-110 Business Economics (3)
BA-166 Business Ethics OR 3
PHIL-106 Ethics (3)
CAOT-194A Microsoft Office 2
  Major Field Electives (see list below) 6

Major Field Electives (choose a minimum of six units): BA-101A, BA-101B, BA-121, BA-123, BA-139, BA-195A, BSM-101, CS-101, ENGL-101A.

[ Return to 2004-2005 Curriculum Guides Index ]