Shortcut Links (URLs): /go/ Directory Website Address Shortcuts - Web Team

This is an internal document for use by College Advancement and the Web Team. See explanation and purpose.

/go/ shortcuts:

  • DO NOT use a trailing slash
  • DO NOT use a filename extension

Contact Patrice Birkedahl or Gosia Gizycki in College Advancement or the Web Team to request a /go/ directory shortcut.

/go/ Shortcut Links
(updated November 3, 2009)
Purpose Shortcut Points to…
For Ad Responses - i.e., for "request free class schedule" postcards, ads in newspapers, etc. by College Advancement (also facilitates tracking of responses). www.ohlone.edu/go/adultlearner /instr/adultlearner/ ==> /org/collegeadvancement/adresponses/adultlearner.html
www.ohlone.edu/go/american /org/collegeadvancement/adresponses/american.html
www.ohlone.edu/go/argus /org/collegeadvancement/adresponses/argus.html
www.ohlone.edu/go/bizjournal /org/collegeadvancement/adresponses/bizjournal.html
www.ohlone.edu/go/business /org/collegeadvancement/adresponses/businesshome.html ==> /org/collegeadvancement/adresponses/business.html
www.ohlone.edu/go/calworks /org/eops/calworks.html
www.ohlone.edu/go/chamber /org/collegeadvancement/adresponses/chamber.html
www.ohlone.edu/go/chamberdirectory /org/collegeadvancement/adresponses/chamberdirectory.html
www.ohlone.edu/go/csueb /org/collegeadvancement/adresponses/csueb.html
www.ohlone.edu/go/festival /org/collegeadvancement/adresponses/festival.html
www.ohlone.edu/go/fremont /org/collegeadvancement/adresponses/fremont.html
www.ohlone.edu/go/logan /org/collegeadvancement/adresponses/logan.html
www.ohlone.edu/go/msj /org/collegeadvancement/adresponses/msj.html
www.ohlone.edu/go/naz8 /org/collegeadvancement/adresponses/naz8.html
www.ohlone.edu/go/newpark /org/collegeadvancement/adresponses/newpark.html
www.ohlone.edu/go/nextstep /org/collegeadvancement/adresponses/nextstep.html
www.ohlone.edu/go/nmhs /org/collegeadvancement/adresponses/nmhs.html
www.ohlone.edu/go/observador /org/collegeadvancement/adresponses/observador.html
www.ohlone.edu/go/oferta /org/collegeadvancement/adresponses/oferta.html
www.ohlone.edu/go/ohlonetv /org/collegeadvancement/adresponses/ohlonetv.html
www.ohlone.edu/go/post /org/collegeadvancement/adresponses/post.html
www.ohlone.edu/go/postcard /org/collegeadvancement/adresponses/postcard.html
www.ohlone.edu/go/postmedia /org/collegeadvancement/adresponses/postmedia.html
www.ohlone.edu/go/voice /org/collegeadvancement/adresponses/voice.html
www.ohlone.edu/go/washington /org/collegeadvancement/adresponses/washington.html
www.ohlone.edu/go/wildspace /org/collegeadvancement/adresponses/wildspace.html
www.ohlone.edu/go/world /org/collegeadvancement/adresponses/world.html
For print project and/or banner and/or marquee by College Advancement. www.ohlone.edu/go/alliant /org/alliant/
www.ohlone.edu/go/allthewaylive /newsevents/allthewaylive.html
www.ohlone.edu/go/australia /org/studyabroad/sydney/
www.ohlone.edu/go/biotechfair /newsevents/20070502biotechinfocareerfair.html
www.ohlone.edu/go/brick /org/foundation/buyabrick.html
www.ohlone.edu/go/bsm /instr/bsm/
www.ohlone.edu/go/calendar /org/admissions/academiccalendar.html
www.ohlone.edu/go/counselingappts https://appointments.ohlone.edu/esars/counseling/
www.ohlone.edu/go/ecounselor /org/counseling/electcounsel.html

www.ohlone.edu/go/fitness

/instr/exercisescience/fitnesscenter/
www.ohlone.edu/go/freemovie /instr/worldforum/200701inconvenienttruthmovie.html
www.ohlone.edu/go/gala /org/foundation/greentiegala.html
www.ohlone.edu/go/golf /org/athletics/golftournament.html
www.ohlone.edu/go/green /org/newark/green/
www.ohlone.edu/go/healthy /instr/wellnesscenter/peclasses.html
www.ohlone.edu/go/infocenter /core/studentservices.html#infodesk
www.ohlone.edu/go/jobfair /org/career/#spring2008careerfair
www.ohlone.edu/go/hs /org/admissions/highschool.html
www.ohlone.edu/go/idcards /org/campusactivities/idcards.html
www.ohlone.edu/go/LABprogram /instr/biotech/labprogram/
www.ohlone.edu/go/labprogram /instr/biotech/labprogram/
www.ohlone.edu/go/nasa /instr/sciencetechnology/nasasciencenight.html
www.ohlone.edu/go/online

www2.ohlone.edu/instr/onlineeducation/

www.ohlone.edu/go/oversight /org/bond/
www.ohlone.edu/go/platinum /org/president/pressreleases/20082009/20080828greenestcollege.html
www.ohlone.edu/go/rotary /instr/adultlearner/easyregistration.html
www.ohlone.edu/go/univexpress
(matches the format of the /go/welcomeday shortcut)
/org/univexpress/
www.ohlone.edu/go/welcomeday /org/peermentors/welcomeday.html
www.ohlone.edu/go/worldforum /instr/worldforum/
Created because URLs were incorrect on printed materials www.ohlone.edu/go/assessment /org/placement/
www.ohlone.edu/go/cashier /org/studentrec/
www.ohlone.edu/go/fitnesscenter /go/fitness
www.ohlone.edu/go/placement /org/placement/
Requested by or for that department www.ohlone.edu/go/scholarships /org/foundation/scholarships/
www.ohlone.edu/go/orientation /org/orientation/
www.ohlone.edu/go/qigong /instr/wellnesscenter/20081000qigongsymposium.html
www.ohlone.edu/go/scp /org/smithcenter/scbrochure.html
www.ohlone.edu/go/speechlab /instr/speech/speechlab.html
www.ohlone.edu/go/unityweek /org/campusactivities/unityweek.html
www.ohlone.edu/go/wellness /instr/wellnesscenter/
Created for Web Team to use as "master" link. Page is also available in htdig site search program. Statistics available in main website statistics program. www.ohlone.edu/go/applyonline www.cccapply.org/Applications/
California_Community_College/
apply/Ohlone_College.html
www.ohlone.edu/go/athleticsschedule Events Calendar - only Athletics events:
www.cheryllambert.com/ohlone/calendar/main.php?
calendar=default
&filtercategories%5B%5D=35
&ok=%A0%A0Apply%A0%A0
&view=month
www.ohlone.edu/go/bookstore www.ohlonebookstore.com
www.ohlone.edu/go/classschedule Class Schedule / Search for Classes page in WebAdvisor
www.ohlone.edu/go/commed commed.ohlone.edu
www.ohlone.edu/go/events Events Calendar:
www.cheryllambert.com/ohlone/calendar/main.php?
calendar=default
&view=week
www.ohlone.edu/go/facebook-foundation Ohlone College's Facebook Fan Page
http://www.facebook.com/pages/Fremont-CA/
Ohlone-College-Foundation/7093532993
www.ohlone.edu/go/facebook-ohlonecollege Ohlone College's Facebook Fan Page
http://www.facebook.com/ohlonecollege
www.ohlone.edu/go/flickr-ohlonecollege Ohlone College's Flickr Account
www.flickr.com/photos/ohlonecollege
www.ohlone.edu/go/friendfeed-ohlonecollege Ohlone College's FriendFeed Account
friendfeed.com/ohlonecollege
www.ohlone.edu/go/linkedin-ohlonecollege Ohlone College's LinkedIn Company Profile
http://www.linkedin.com/companies/ohlone-college
www.ohlone.edu/go/myspace-ohlonecollege Ohlone College's MySpace Account
www.myspace.com/ohlonecollege
www.ohlone.edu/go/twitter-ohlonecollege Ohlone College's Twitter Account
www.twitter.com/OhloneCollege
www.ohlone.edu/go/twitter-it Ohlone College's Twitter Account
www.twitter.com/OhloneCollegeIT
www.ohlone.edu/go/twitter-jobs Ohlone College's Twitter Account
www.twitter.com/OhloneJobs
www.ohlone.edu/go/twitter-mensbasketball Ohlone College Men's Basketball's Twitter Account
www.twitter.com/OhloneHoops
www.ohlone.edu/go/twitter-transfercenter Ohlone College's Twitter Account
www.twitter.com/OCTransfer
www.ohlone.edu/go/twitter-smithcenter Smith Center's Twitter Account
www.twitter.com/Smith_Center
www.ohlone.edu/go/youtube-ohlonecollege Ohlone College's YouTube EDU Account
www.youtube.com/ohlonecollege
www.ohlone.edu/go/room1202a Room 1202A Schedule:
www.cheryllambert.com/ohlone/calendar/main.php?
calendar=room1202a
&view=week
www.ohlone.edu/go/room1407reservations Room 1407 ITC Reservations Schedule:
www.cheryllambert.com/ohlone/calendar/main.php?
calendar=itc
&view=week
www.ohlone.edu/go/transfercalendar Transfer Events Calendar
www.cheryllambert.com/ohlone/calendar/main.php?
calendar=transfercenter
&view=week
www.ohlone.edu/go/webadvisor https://webadvisor.ohlone.edu/
WebAdvisor/WebAdvisor
[20080114 Ellen Lane requested addition of "WebAdvisor/WebAdvisor" to the link]
Created to "force" ht://Dig site search to pickup page so people can search for it; /newsevents/home.html links to the /go/xxxxxxx shortcut www.ohlone.edu/go/bellydancing
(for Debi Lemon, Belly Dancing classes; 20080911)
http://commed.ohlone.edu

VERY RARE EXCEPTIONS TO THE /go/ DIRECTORY
Shortcuts *NOT* located in /go/
(updated October 6, 2009)
Purpose Shortcut Points to…
Requested for print project (high school recruiting brochure, June 2007) by College Advancement. www.ohlone.edu/org/counseling/onlineappt /org/counseling/aboutcounseling/onlineappt.html

OTHER VERY RARE EXCEPTIONS TO THE /go/ DIRECTORY
Redirects in httpd.conf using /go/filename
(updated October 6, 2009)
Purpose Redirect Points to…
Redirect from ohlone.edu to off-site RSS feed for Athletics. Using redirect prevents a few seconds delay. www.ohlone.edu/go/feedathletics http://feeds.rapidfeeds.com/22963/
Redirect from ohlone.edu to off-site RSS feed for Ohlone News. Using redirect prevents a few seconds delay. www.ohlone.edu/go/feedohlonenews http://feeds.rapidfeeds.com/22964/
Requested because PB thought URL in marquee item looked "odd" with lowercase g www.ohlone.edu/Go/Golf /go/golf

Explanation and Purpose of /go/ Shortcuts

The main purpose of these /go/ directory shortcuts is to have short URLs (also referred to as tinyurls or tiny urls) to use on print materials (brochures, posters, ads, …), especially for links to specific website pages. So, instead of using a long URL to a specific web page, a /go/ directory shortcut can be used.

We elected to use shortcut URLs instead of subdomains because:

  • They prevent possible confusion by site visitors who enter "www." in front of all URLs (i.e., www.webadvisor.ohlone.edu and webadvisor.ohlone.edu are not the same - "www.xxxxx.ohlone.edu" can be setup to be the same but that requires additional server configuration).
  • They use the "www.ohlone.edu" domain name which is good for branding.
  • They can be used in print materials for long URLs (such as www.ohlone.edu/org/peermentors/welcomeday.html) or complicated or unclear URLs (such as www.ohlone.edu/org/counseling/electcounsel.html).
  • Keywords can be placed in the body of the shortcut page to provide better search engine results.
  • "Hits" for the shortcut page can be tracked by the website statistics program on the main web server .
  • Turn-around time for setup, updating, and maintenance is faster than requesting subdomains be setup.

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