Instruction in creating business plans, and ongoing reviews, helps clients create a road map for a successful business. An effective business plan includes company history, demographics, operations, administration, financial, products/services, economic considerations, and marketing sections. Clients learn to compare actual business results against projections regularly to gain the business plan's full value.
Knowledge about obtaining capital from private or institutional sources aids business owners in finding appropriate funding and helps clients assess their qualifications to obtain loans.
Learn how to effectively utilize the internet to market products, sell to customers, and provide superior after-sales service and support.
The ACSBDC offers information to assist small businesses through the procedures of selling to government agencies. Learn what is necessary to qualify and bid on government contracts.
The creation of a cohesive marketing plan and knowledge of marketing techniques can lead to improvement and expansion of sales. Learn to promote a business using various media, advertising, and public relations techniques.
Expertise in food services areas such as menus, equipment, and pricing will aid the restaurant owner in a highly competitive field.
Patents, Trademarks, Copyrights & New Product Development
Information relating to intellectual property helps businesses protect products, logos, and business names with trademarks, copyrights, and patents. New product development gives clients ways to transform their ideas into marketable products.
Experience and knowledge relating to the organization, recruitment, and delegation of responsibility to employees will improve day-to-day business operations.
Business Start-Up/Home-Based Businesses
Start-up business ventures usually profit from information relating to the business practices necessary to begin a business; this is the same for necessities, such as license and permit requirements.
Learn how to utilize merchandising techniques to target certain demographics and employ in-store marketing programs to support seasonal and promotional changes.
Clients can learn about international trade, marketing, management techniques, and cross-cultural communication tools.
Lease and Purchase Property Negotiations
Learn how to prepare to negotiate a lease and purchase a property by creating a team, writing a business plan that includes a neighborhood assessment, and how to deal with difficult landlords.